I create brands, websites and digital experiences that accelerate growth — distilling complex ideas into creative concepts that resonate with customers and drive business results.
Behind the designs and wireframes is a professional who believes that great products start with understanding both business needs and human experiences. My journey spans from visual communication foundations to deep expertise in digital product design, always guided by a passion for making technology feel more human and accessible.
🚀 I’m a Product Designer with over 10 years of experience crafting user-centered digital products, including ecommerce platforms, sales pages, and apps.
My background in design spans 23 years, starting in graphic design before transitioning into digital and product design.
My work focuses on designing intuitive and functional solutions that help users achieve their goals — whether they’re navigating a complex platform, purchasing online, or engaging with a service.
Throughout my career, I’ve led end-to-end product design processes, working closely with developers, product owners, and marketing teams to turn ideas into real, effective products. I believe in balancing business goals with real user needs, and I approach every project with empathy, clarity, and simplicity.
I’m passionate about projects that create real impact, especially those that help people navigate complex or sensitive challenges — from ecommerce journeys to more human-centered experiences like health, education, and finance.
. . .
When I’m not busy building something online, I’m probably exploring a park with my daughter, checking the crypto market, planning our next trip or watching Disney´s movies on repeat. 😄
My Skills
- Product Design
- UX/UI Design
- eCommerce Expert
- Conversion Optimization
- Strategy & Product Discovery
- Prototyping
- Figma expert
- Interaction Design
My Background
- Graphic Design
- Branding
- Responsive Web Design
- Typography & Grids
Collab
- Fast-Paced Environment
- Self-Directed
- Cross-Functional teams
- Fast Learner
- Open-Minded Approach
No-Code DEV
- Webflow
- WordPress
- Showit
Key milestones of my career
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Visual Foundations & Early Curiosity
Earned my Bachelor's in Graphic Design from the University of Buenos Aires, building a solid base in visual communication, systems thinking, and the power of storytelling.
Discovered an early fascination for how design can influence behaviors and solve real-world problems. -
From Branding to Digital Experiences
I explored multiple design disciplines, from branding to web design, working with global brands such as Adidas, Coke, Nokia, BMW, Mini, Oster, renowned artists like Ryanna and Juanes, and several leading Argentine brands.
This period gave me a multidisciplinary vision, adapting design principles across mediums and learning how to connect user needs with business goals. -
Finding My Digital Path
Joined e.tres as a freelance designer, when the team was just 4 people.
My role quickly evolved into UI Designer, where I discovered my true calling in digital products and tackled the unique challenges of eCommerce, responsive websites, and multi-role clients. -
Scaling Complexity & Leading Through Change
Promoted to Lead Product Designer, I led design for +250 eCommerce projects, including custom admin tools and marketplaces.
Gained expertise in checkout optimization, UX audits, and the link between research and business results—boosting conversion by up to 15% and reducing abandonment by 18%.
Collaborated with cross-functional teams, adopting agile to ensure both impact and scalability. -
Leveling Up UX & Product Strategy
Motivated by curiosity and growth, I completed a Product Design Bootcamp (Uxopedia), formalizing and deepening the structured research, product discovery, design systems, and testing processes I had been developing through practice.
This step reinforced my UX methodology and my readiness for more strategic, cross-functional roles. -
Bootcamp to Blockchain: New Frontiers
Personally invited by the Product Design Bootcamp director—impressed by my Pocketmoon project—I joined his agency, Leidox.com, to lead a real-world UX research project for XCapit—a UNICEF-backed crypto wallet focused on financial inclusion. Collaborating with another designer, I sharpened my user research, product discovery, and strategy skills while venturing into blockchain and fintech, helping the team pivot the product approach for greater local social impact.
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Strategic Leadership & Multiplatform Design
Stepped into the dual role of Lead Product Designer and Product Owner at e.tres. Drove product discovery and business strategy, especially as owner of e3Eco, a sustainable eCommerce tool—giving me first-hand insights into the intersection of digital business and sustainability.
Simultaneously, led multiplatform design efforts, including for Samsung Kiosk projects. This work deepened my hands-on expertise in multiplatform UX/UI, accessibility, and designing for large-format/touch devices, closing the gap between physical and digital interactions in retail environments. -
Back to My Passion with Continuous Learning
Now focused on crafting thoughtful, user-centered digital experiences that solve real problems.
Building on 13+ years of expertise across e-commerce, SaaS, and EdTech, while deepening skills in design systems (tokens, documentation), accessibility, mobile-first design, and analytics-driven decision-making.
Working freelance to apply and grow these skills, I’m seeking my next challenge in a collaborative, human-centered, and flexible remote team that values work-life balance and continuous growth.
My 5 pillars
These are the values and guiding principles that shape how I work, collaborate, and create meaningful digital experiences every day.
Clarity Through Design
I find deep satisfaction in turning complex challenges into clear, human-centered experiences. Whether it’s untangling a multi-step checkout process, designing for different user roles, or building systems that actually help people instead of overwhelming them, I’m at my best when I simplify and guide.
For me, design is about making things not just usable, but intuitively supportive—always with measurable business impact.
Collaboration as Culture
Starting at e.tres when we were just four people and growing alongside the team to over 150 meant rolling up my sleeves for whatever the company needed—designing, coding, project management, selling, hiring, QA, you name it.
This taught me that real collaboration isn’t about titles, it’s about building something meaningful together.
I value honest communication and cross-functional teamwork, especially when priorities conflict—because, in the end, we all share the same goal.
I believe a good team also laughs together, supports each other, and creates a safe space where everyone feels heard. I want those around me to always feel comfortable raising concerns or just venting, knowing it’s safe. For me, sharing a joke each day is as important as sharing a roadmap.
Adaptive Thinking & Empathy In Action
The past year has brought huge changes. Discovering my own and my daughter’s attention challenges helped me realize how naturally I’ve built systems and alternative strategies to meet everyday obstacles.
Supporting her journey is a daily lesson in resilience and creative problem-solving: learning to go step by step, prioritize what really matters, and respond with unwavering empathy to the hidden difficulties of others.
This experience has strengthened my ability to put myself in users’ shoes and react quickly to the unexpected—skills I bring to every project and team.
Relentless Learning
After finishing my chapter at e.tres, I focused on expanding my skills and perspectives: diving into new design methodologies, learning about advanced research, and updating digital marketing knowledge while supporting clients in Spain.
This thirst for learning also became personal—researching and testing new strategies to support my daughter at home and school.
I know I can learn fast, adapt, and find usable solutions in any context. Curiosity and growth shape my professional journey.
Meaningful Work & Mutual Respect
I believe in work environments where kindness and honesty are non-negotiable. My best work happens when both wins and mistakes are seen as part of the process, and when people are valued as humans first—not just resources.
I aspire to be part of a culture where achievements are celebrated, learnings are shared, and both success and failure get the respect they deserve.
What is Next ?
As a career professional, I bring over a decade of conflict resolution, negotiation, meaningful agreement-building, professionalism, and strong emotional intelligence to every team and project.
What I’m seeking in my next opportunity and in those I work with:
- Human-first ethics and consideration.
- True collaboration and real support.
- Transparency and straightforward communication.
- Work-life balance and respect for boundaries
- Shared joy ans success, day to day.