Over 13+ years in digital design, I’ve made a career out of turning complexity into clarity — across eCommerce, SaaS, and enterprise platforms. I map the exceptions, constraints, and business logic that shape a real solution, from checkout flows to internal tools, so what ships doesn’t just look good, it holds up under real-world use.
My core expertise
eCommerce Product Specialist
I designed 250+ eCommerce sites, mastering flows that balance business goals with user needs — from first click to final checkout.
Complex Flow Simplifier
I specialize in making the complex feel simple and intuitive, particularly in eCommerce flows, checkout processes, and B2B systems.
UX/UI & Product Designer
From discovery to delivery, I bring strategic thinking and hands-on execution to every stage of the product lifecycle.
Visual Designer with Branding Expertise
My background in visual communication helps me create interfaces that are clear, consistent, and emotionally engaging across web and mobile.
Strategy-to-Execution Partner
Having worked as both Product Designer and Product Owner, I bridge product strategy, user experience, and technical feasibility seamlessly.
Adaptable Collaboration
Having worked with global brands and startups alike, I adapt quickly to different team dynamics and business contexts, thriving in cross-functional teams.
Real Results from Real Work
Strategic, useful, measurable. These are the results behind the pixels.
eCommerce websites designed and optimized for conversion and usability
increase in conversion rates through targeted UX improvements and checkout optimization
reduction in cart abandonment achieved through streamlined user flows and interface clarity
higher click-through rates on campaigns and landing pages through data-informed design decisions
The value I bring
I’ve been lucky to work with incredible people in my career, at all levels. Here’s what some of them have shared about my impact, collaboration style, and strengths as a designer.
Andrew Connelly
Product Manager - e.tres
Projects developed through agencies, freelance work, or as part of larger teams.
